(Marketing Tech) How blockchain can be used to solve the flaws in programmatic advertising
Spend on programmatic ads has grown from $5 billion in 2012 to $39 billion in 2016 and there is no denying the influence and power that programmatic advertising has had on the advertising industry worldwide. Programmatic itself was a significant digital revolution to begin with, a true marriage of mathematics and technology applied to advertising and, with high tech agility and adaptability at hand it’s no wonder change happens, and fast.
Innovation speeding along as it does, we’ve embarked on a new wave of programmatic ad tech revolution.
In a recent article published by Marketing Tech, Zheng Zhang, CEO & Co-Founder of EnvisionX explains how blockchain can be used to solve the flaws in programmatic advertising. These flaws are industry wide such as transparency, fraudulent activity, currency issues and more – very real global issues which affect revenue, waste advertisers money, breaks down the trust between parties and the ad tech industry amongst others.
Zhang also shares with Marketing Tech his predictions for blockchain technology.
Until next time!
~ The EnvisionX Team